Marketing II: Google Tools & Analytics & Boosting Business with Customer Referrals

Google Ad Words, Alerts, or Analytics; wonder how they could benefit your marketing efforts? Learn how to track website visits, research keywords, find articles relevant to your business, and most importantly, manage your brand online. In addition, customer reviews through online sites such as TripAdvisor and Yelp are crucial to the success of a small business. Discover the various online customer review sites, how to create compelling business listings for the most popular sites, and tips for getting great customer reviews!